Your best story
already exists.
Are you ready
to tell it?
I lead brand storytelling across marketing and product experiences. My conversations with founders, audiences, and teams become taglines, campaigns, and series.
I’ve built brand foundation for a tech startup, including buyer personas and a tagline that reached millions. I pioneered an audience-driven casting format that put fans on TV. I named an AI agent and gave it a personality. I’m always interested in the shortest distance between idea and execution. Even if it means jaywalking.
Contact me to work on your story.
Case Studies
How can I help?
I’d like to hear about your work. Let’s chat!
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Brand Narrative and Strategy
Brand guides
Branded entertainment campaign development
Voice, tone, and messaging
Ideal customer personas
Editorial and content strategy
Executive thought leadership
Writing and Editing
Video and podcast scripts for organic content, paid ads, and connected TV
Brand and campaign taglines
Editorial content and newsletters
Creative Direction & Concepting
Integrated campaign concepting
Cross-platform content series development
Creative brief development
Creative direction and feedback for external agencies
AI product messaging and voice development
Direction and Production
Documentary-style interviews and brand storytelling
Video series concepting and production
On-camera interviews of executives and thought leaders
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Founder Led Brands
Mission-driven organizations
Brands at an inflection point — rebranding, repositioning, or scaling
Companies building in-house creative capability
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Advisor
Fractional Creative Lead
Campaign Lead
Creative Team Development & Hiring