Your best story
already exists.
Are you ready
to tell it?
I lead brand narrative across marketing and product experiences with a documentarian’s instinct. By listening and asking the right questions, my conversations with founders, teams, and audiences become creative direction, voice, and campaigns.
I’ve developed brand guides, created buyer personas, and written scripts that reached millions. I pioneered an audience-driven casting format that put fans on TV. I named an AI agent and gave it a personality. I’m always interested in the shortest distance between idea and execution. Even if it means jaywalking.
Contact me to work on your story.
📷 Big bubble, Central Park
Case Studies
How can I help?
I’d like to hear about your work. Let’s chat!
Services
Brand Strategy & Storytelling
Brand Guides
Positioning and messaging
Voice and tone
Buyer personas
Editorial strategy
Executive thought leadership
Writing
Naming and taglines
Video and podcast scripts
Editorial content and newsletters
Creative Direction
Campaign concepts
Video series development
Managing external agencies
Directing & Producing
Branded videos
Documentary
Executive interviews