Your best story
already exists.
Are you ready
to tell it?


I lead brand narrative across marketing and product experiences with a documentarian’s instinct. By listening and asking the right questions, my conversations with founders, teams, and audiences become creative direction, voice, and campaigns.

I’ve developed brand guides, created buyer personas, and written scripts that reached millions. I pioneered an audience-driven casting format that put fans on TV. I named an AI agent and gave it a personality. I’m always interested in the shortest distance between idea and execution. Even if it means jaywalking.

Contact me to work on your story.

📷 Big bubble, Central Park

Case Studies

How can I help?

I’d like to hear about your work. Let’s chat!

Services

Brand Strategy & Storytelling

  • Brand Guides

  • Positioning and messaging

  • Voice and tone

  • Buyer personas

  • Editorial strategy

  • Executive thought leadership

Writing

  • Naming and taglines

  • Video and podcast scripts

  • Editorial content and newsletters

Creative Direction

  • Campaign concepts

  • Video series development

  • Managing external agencies

Directing & Producing

  • Branded videos

  • Documentary

  • Executive interviews